Every agent says they're responsive, knowledgeable and on their client's side. Buyers and sellers have heard it all. What they believe is someone like them saying it.
That's what a testimonial video does. A client sitting in the home you helped them buy, explaining how the process felt, is the strongest proof of your value you can publish.
Why video beats written reviews
- It's believable. Faces, voices and real emotion are hard to fake.
- It tells a story. Not just "great agent!" but the problem, the stress, and how you solved it.
- It works everywhere. Website, listing presentations, social, email, ads.
- It lasts. One good story keeps working for years — and it becomes a lasting memory for your client.
Who to ask
The best stories aren't always the biggest sales. Look for clients who:
- Had a challenge — multiple offers, a tough sale, a relocation, first-time nerves
- Are naturally warm and talkative
- Represent the clients you want more of (first-time buyers, downsizers, investors)
- Recently moved in, while the experience is still fresh
Ask in person or by phone, explain it takes about an hour, and offer to film at their new home.
Questions that create a great story
Avoid questions that invite one-word answers. Use open prompts in story order:
1.What was going on in your life when you decided to buy or sell? 2.What worried you most about the process? 3.How did you find your agent, and what made you choose them? 4.Was there a moment when things got difficult? What happened? 5.How did it feel when you got the keys — or saw the "Sold" sign? 6.What would you tell a friend who's thinking about buying or selling? Ask clients to answer in full sentences ("When we started looking…") so clips stand on their own.
Filming tips
- Film in their new home. It shows the result, and clients are more relaxed.
- Use natural light and quiet rooms; turn off fans and appliances.
- Add B-roll of them in the home — cooking, walking the garden, with the kids or dog.
- Keep the agent mostly off screen. The story is about the client.
Two formats
Full cinematic story — $999. A complete case study: the client's journey, filmed in their home, with professional audio, B-roll and cinematic editing. Ideal for your website, YouTube and listing presentations.
Short vertical — $350. A tight 30–60 second cut for Instagram, TikTok and Facebook.
Many agents order the full story and cut several short vertical posts from it. Both are on our brand media page.
Keep testimonials genuine
Testimonials are advertising, so they should be real, unscripted and from actual clients. Don't put words in a client's mouth, and avoid unverifiable claims like "the #1 agent in Victoria." BCFSA treats misleading statements in advertising seriously — the same principle we cover in our guide to disclosure rules for AI and staged media in BC. Get written consent from clients before publishing.
Where to use testimonial videos
- Listing presentations: play one before you talk about your marketing plan.
- Website homepage and About page
- After a Sold post: pair your Sold video with a client story a few days later.
- Social content: short clips fit perfectly into a monthly video content plan.
- Email follow-ups to past and potential clients.
Part of your personal brand
Testimonials are one pillar of a strong brand, alongside your Agent Bio and local expert content. Read our guide to personal branding video for realtors to see how they fit together.
Ready to capture your clients' stories? Book a free discovery call on our brand media page.