Most listings get one video post on the day they go live — and then silence. But a listing has at least four moments worth announcing, and each one reaches buyers and future sellers in a different way.
The good news: you don't need four shoots. All four videos can be cut from one filming session.
The four videos
- Coming Soon (up to 20 seconds) Posted 3–7 days before the listing goes live. A fast teaser with the best interior, exterior and drone shots — no price, no address, just "Coming soon to Oak Bay." Its job is to build curiosity and capture early buyer messages.
- Just Listed (30–60 seconds) Posted on listing day. The full vertical tour: hook, key rooms, lifestyle moments, price and a call to action. This is the one to boost with ads if you advertise.
- Open House (up to 60 seconds) Posted 2–3 days before the open house. Date, time and a few highlight shots, plus a short intro from you on camera. It drives foot traffic and puts your face in front of local buyers.
- Sold (30–45 seconds) Posted when the deal closes. A highlight cut with a strong "Sold" message. This one is less about buyers and more about future sellers — it's proof that you get results.
A simple posting calendar
| When | Video | Goal |
|---|---|---|
| 5 days before listing | Coming Soon | Curiosity, early leads |
| Listing day | Just Listed | Reach buyers |
| 2–3 days before open house | Open House | Foot traffic |
| Between posts | Agent intro / local Reel | Brand and trust |
| Closing day | Sold | Credibility with future sellers |
Fill the gaps with neighbourhood or personality content — our list of 12 real estate Reels ideas has plenty of options.
Vertical vs horizontal: what goes where
One shoot should produce both formats, because each platform wants something different:
- Vertical (9:16): Instagram Reels, TikTok, YouTube Shorts, Facebook Stories. All four social videos above are vertical.
- Horizontal (16:9): MLS video link, YouTube, your listing website and email. Filming for both from the start looks far better than cropping a horizontal video into a vertical one. Our guide to real estate video tours explains the horizontal formats in detail.
Add your face to every video
A recorded agent intro and outro turns a property video into a personal-brand video. Film it once on the shoot day and reuse it across future listings. It's the easiest step toward becoming the agent people recognize.
What it costs at Reshot
You can add each social video to any listing video shoot:
- Coming Soon video — $50
- Open House video — $75 (includes a reusable intro and outro recorded on the day)
- Sold video — $50
- Vertical cut of the main video — from $45 Or get everything in one package. The Pro package (from $949) includes unlimited photos, a floor plan, a premium property video with drone, Just Listed, Open House and Sold videos, plus agent intro, outro and lifestyle shots. The Coming Soon video comes from the Business package it builds on. Compare all options on our packages page or in our photography packages guide.
Make empty listings work on social too
If the home is vacant, social videos of bare rooms struggle to hold attention. Add AI virtual staging in video to the key angles and a day-to-night exterior for a scroll-stopping opener.
Ready to turn your next listing into four posts? Book your shoot or see all real estate video services.