Photos show what a home looks like. Video shows how it feels to walk through it — the flow from kitchen to deck, the light in the afternoon, the quiet of the street. For sellers on Vancouver Island, video has become the fastest way to stand out on MLS, YouTube, and Instagram at the same time. But not every listing needs the same video.
The four video formats, explained
1. AI highlight slideshow. Your listing photos turned into a smooth horizontal video with motion and music, in branded and MLS-ready (unbranded) versions. It's included in the Photo + Video Slideshow package ($305 for 1,000–1,999 sq ft). Best for rentals and budget listings that still need "a video" for portals.
2. Listing video tour. A filmed walkthrough of the property. Reshot offers three bases — Basic, Standard, and Premium — so you start with the level of production you need and add only what the listing calls for. Standard video is part of the Business package; Premium video with drone is part of the Pro and Luxury packages.
3. Lifestyle showcase. Buyers don't just purchase square footage; they buy a way of living. The Agent Lifestyle add-on ($350 fixed, up to 40 minutes, up to 4 people) films real people in the home and nearby spots — morning coffee on the patio, a walk to the beach. Kids, friends, and dogs are welcome.
4. Social media reel. A vertical video built for Instagram, TikTok, and Facebook: creative effects, modern editing, captions, up to 40 seconds. A dedicated reel shoot is $780 + tax with up to 60 minutes on site. The Pro package includes a reel cut from the main video, and Luxury includes three (one "coming soon" teaser and two vertical cuts).
Which format fits your listing?
| Listing situation | Recommended video | Why || --- | --- | --- || Rental or entry condo | AI highlight slideshow | Covers portals at the lowest cost || Family home, average market | Standard video tour (Business) | Shows layout and flow || Competitive area, multiple offers likely | Premium video + reel (Pro) | Reaches social audiences beyond MLS || Luxury or waterfront | Premium video with drone, sound design, 3 reels (Luxury) | Matches buyer expectations at the top of the market || Agent building a personal brand | Any tour + Agent Lifestyle add-on | Puts you on camera with every listing |
Three mistakes that waste a listing video
- Too long. Most viewers decide in the first few seconds. Lead with the best shot — the view, the kitchen, the exterior at golden hour.
- Wrong orientation. A horizontal video cropped for Reels loses half the frame. Order a dedicated vertical cut.
- Posted once, then forgotten. Use the tour on MLS, the listing website, YouTube, and email; use the reel for paid and organic social.
Should the agent be on camera?
It's optional, but agent-on-camera footage builds recognition with every listing you market. Adding the Lifestyle add-on to a tour is the simplest way to start. For long-form content, a video podcast builds the same familiarity in a single studio session.
Turnaround
Photos arrive within 24 hours. Pro video is delivered in up to 48 hours, Luxury in up to 72 hours, and custom reels start from 72 hours depending on complexity.
Ready to film? Book your video or explore all video options.
