Matterport vs iGUIDE vs Zillow Showcase: Which Virtual Tour Is Right for Your Listing?

Matterport, iGUIDE or Zillow Showcase? Compare the three most popular virtual tours for real estate, commercial and hospitality on Vancouver Island.

Interactive virtual tour preview of a bright home interior
On this page
  1. The short answer
  2. iGUIDE: tour and measurements in one visit
  3. Matterport: the most immersive experience
  4. Zillow Showcase: built for one platform
  5. Residential vs commercial tours
  6. When a virtual tour pays off most

A virtual tour lets buyers walk through a property from their phone before they ever book a showing. That matters on Vancouver Island, where many buyers relocate from the Lower Mainland, Alberta, Ontario, or overseas. Reshot offers all three major platforms — Matterport, iGUIDE, and Zillow — so the choice comes down to what the tour needs to do.

The short answer

| Platform | What it's best at | Best for || --- | --- | --- || iGUIDE | 360° walkthrough with accurate measured floor plans | Most residential listings in Canada || Matterport | Immersive 3D "dollhouse" model | Luxury homes, hospitality, businesses, yachts || Zillow Showcase | Interactive tour optimized for Zillow | Rentals and listings marketed to US buyers |

iGUIDE: tour and measurements in one visit

iGUIDE captures a 360° walkthrough and, from the same scan, produces a measured floor plan with room dimensions and total square footage. For agents, that means one appointment covers the tour, the floor plan, and the measurement. It's included in the Photos + Virtual Tour package ($305 for 1,000–1,999 sq ft).

Matterport: the most immersive experience

Matterport creates a full 3D model that buyers can rotate, zoom, and "fly" through. It's the strongest choice when the experience itself sells — a waterfront home, a boutique hotel, a restaurant, a winery, or a yacht. Reshot also produces Matterport tours for hospitality and tourism, business tours, and yacht and aircraft interiors.

Zillow Showcase: built for one platform

A Zillow Showcase tour displays units, layouts, and amenities in an interactive format designed for Zillow listings. It's most useful for rental buildings and properties marketed to American buyers. Residential agents can choose a Zillow virtual tour in the Essential and Pro packages; for commercial and multi-unit properties, it starts from $300.

Residential vs commercial tours

  • Residential: included as an option in Essential, Business, and Pro packages, or booked with photos for $305.
  • Commercial (Matterport / iGUIDE): from $700 — ideal for leasing, marketing, documentation, and space planning.

When a virtual tour pays off most

  1. Out-of-town buyers who can't visit before writing an offer.
  2. Tenanted properties where showings are limited.
  3. Commercial leasing, where tenants compare several spaces quickly.
  4. Hospitality and tourism businesses that want guests to explore before booking.

Let buyers tour from anywhere. Book a virtual tour or compare virtual tour options.

Frequently Asked Questions

How long does a scan take?
It depends on the size of the space. Most residential tours are captured during the same visit as the photos.
Can the tour go on MLS?
Yes, an unbranded link is available for MLS use.
Do I get a floor plan too?
With iGUIDE, yes — the floor plan comes from the same scan, with room dimensions and total square footage.
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